The Rassam's Publication
Sweet Talk

Fourteen years of stories worth telling.

10 StoriesEst. 2012
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The First Scoop
OriginsCover Story
The First Scoop

How a small unit on Staniforth Road became the foundation of something nobody in Sheffield had ever seen.

In the summer of 2012, Rassam opened a modest dessert parlour in Darnall and served Sheffield something it did not know it was missing. Nobody predicted the queues. Nobody expected what came next.

June 2012·4 min read
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All StoriesIssue No. 1   ·   Vol. 2026
From Takeaway to Destination
ExpansionJanuary 2015
From Takeaway to Destination
When store number two opened on London Road in January 2015, it was more than an expansion. It was a statement that Rassam was building something with scale, with ambition, and with no intention of stopping.
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Fifty Four Flavours Under One Roof
MilestoneMarch 2017
Fifty Four Flavours Under One Roof
When the doors opened on Beeley Street in March 2017, Rassam became home to the largest dessert parlour in the United Kingdom. The 2 metre pastry counter and 54 ice cream flavours were not a gimmick — they were a declaration.
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The House Wakefield Built
MilestoneAugust 2021
The House Wakefield Built
The Wakefield Merchant Gate store is the one that stops people mid sentence. At 5468 square feet with Carpigiani equipment, IFI counters, and a 50 plus mocktail menu, it is the fullest expression of what Rassam has always been building toward.
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The Day We Left Yorkshire
ExpansionJanuary 2023
The Day We Left Yorkshire
For a decade, Rassam had been a Yorkshire story. When Nottingham Beeston opened in January 2023, the map changed. The brand that had built itself in Sheffield and Wakefield proved it could cross a county line and land just as hard.
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Liverpool Did Not See Us Coming
ExpansionSeptember 2025
Liverpool Did Not See Us Coming
When Rassam opened on Duke Street in September 2025, Liverpool had its first taste of what the North had known for over a decade. The Ropewalks crowd came, stayed, and came back. The till did not stop until one in the morning.
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A Sheffield Brand in Nairobi
InternationalNovember 2025
A Sheffield Brand in Nairobi
In November 2025, Rassam crossed its first international border. Nairobi Kilimani, opposite the Yaya Centre, became the first store outside the United Kingdom and the beginning of a chapter the brand had been quietly building toward for years.
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Two Hundred and Fifty People on a Tuesday
MilestoneMarch 2026
Two Hundred and Fifty People on a Tuesday
On the Tuesday that Rassam Manchester opened on Deansgate, two hundred and fifty people were already waiting. The two hour queue was not planned for. It was not managed. It simply happened, because Manchester had made up its mind.
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Halal First. Always.
CultureSeptember 2019
Halal First. Always.
A lot of businesses pursue halal certification as a market strategy. Rassam did not. The commitment was structural, woven into the procurement, the kitchen design, and the culture of every single location long before any certificate was framed and hung on a wall.
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The Queue Is the Point
CultureApril 2024
The Queue Is the Point
Every hospitality operator talks about managing queues. Rassam has come to understand that the queue itself is something worth paying attention to — not as a logistics challenge, but as a cultural artefact that tells the brand who it is.
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