01
Quality First
Everything on the menu is built to the same standard — the ingredients, the presentation, the service. No shortcuts, no exceptions.
The Why
We didn't set out to build a chain.
Back in 2012, the goal was simpler. Bring the kind of vibrant, modern dessert culture you'd find in Dubai or New York to a corner of Sheffield that didn't have anything like it. Fresh milkshakes. Generous portions. A welcoming atmosphere. That was the brief.
Fourteen years on, the brief hasn't changed. Just the postcode. We've grown from a Darnall shopfront to one of the country's biggest dessert parlours, with stores from Wakefield to Nairobi, and every site is still built on the same three things: quality ingredients, generous portions, and a queue out the door.
"If it's not the kind of dessert you'd want for yourself, it doesn't make the menu."
The Journey
Today back to 2012.
Manchester · Deansgate
Rassam's arrives in Manchester.
118–124 Deansgate. One of the most iconic streets in the North — home to professionals, creatives, and a city that demands quality. Rassam's brings its full offering to Manchester's most prominent address: premium desserts, late nights, and a venue built to match the city's standard. This is where the brand belongs.
250+ opening nightOpen till midnightFeatured by I Love MCR
Even further across the nation
L1, Liverpool. Major city.
10 Duke Street, Liverpool. Another major UK city added to the map. Kitchen open until 1am on Friday and Saturday nights — because Liverpool doesn't sleep early, and neither do we.
Africa & Kenya
10 store continent wide agreement signed.
Kilimani, Nairobi. A new deal was signed to bring Rassam's across Africa — ten stores to open by 2030, starting with our Kenya flagship directly opposite the Yaya Centre on Ring Road. The full Rassam's experience — premium gelato, freakshakes, waffles, sundaes — built for East Africa without losing what makes it Rassam's.
First internationalEast AfricaOpposite Yaya Centre
Growing nationally
From Yorkshire to the rest of the UK.
Friday 20th January 2023, 6pm. Station Road, beside the tram stop and the cinema, within walking distance of the University of Nottingham. The first store outside Yorkshire — and the moment a regional brand became a national one.
First East MidlandsBeside the tramFriday opening
Continuously bigger & better
Every store raised the bar.
Designed in partnership with Carpigiani and Italian fixture specialist IFI. Signature floating cloud gelato cabinets, a dedicated mocktail bar with 50+ fresh syrups, custom LED lighting and seating for over 300 guests. The model every flagship after it would draw on.
5,468 sqft300+ seats50+ mocktails30+ staff
The flagship that broke records
One of the UK's largest dessert parlours.
The first full-size Rassam's restaurant — and the one that set the standard for everything that followed. A proper sit-down venue, a full dessert menu, and the kind of atmosphere that made people travel across Sheffield just to get in. What started on Beeley Street became the blueprint every store since has been built on.
54 flavours2m pastry counter8 month fit-out
Out of the corner shop, onto the main strip
From takeaway counter to destination.
Store #02 landed on one of Sheffield's busiest hospitality streets. Full indoor seating, refreshed interior, expanded menu. The moment Rassam's stopped being a place you grabbed a shake from and became a place you went out to.
Store #02Full seatingRefreshed menu
Where it all began
One counter. One milkshake. One promise.
Rassam's officially opened its doors on Staniforth Road, Darnall. A small, distinctive menu built around freshly made milkshakes and indulgent treats. Vibrant, modern dessert culture, dropped onto a Sheffield high street that had never seen anything like it. Still serving today.
Store #01Staniforth RoadStill open
And the next one's already on paper.
Come find us
Fourteen years of practice. Come taste the result.
Nine stores, two continents, one family kitchen. We're probably closer than you think, and definitely open later.